Associate of Applied Science (原子吸收光谱法) - 60 credits
关于本项目
This program develops proficiency in the dynamic and rapidly growing field of digital marketing. Knowledge and skills in this field are in high demand as companies create marketing strategies through digital channels including search engines, 网站, 社交媒体, email and mobile applications. This program provides a solid foundation in marketing and business, while teaching the strategies and techniques to succeed in a digital marketing career.
Work environment/job skills:
Digital marketers are involved in the creation, delivery and measurement of digital marketing campaigns through search engine optimization, 付费搜索, 社交媒体, online advertising and email campaigns in order to drive engagement and customer conversion. Successful digital marketing practitioners have a strong aptitude for marketing and a deep passion for digital and 社交媒体, which drives them to continually seek out the latest technology, social platform or mobile app. Digital marketers need to be self-motivated, 注重细节的, problem solvers and analytical thinkers who thrive in a collaborative, 多样化的工作环境. Other core competencies include strong verbal, 写作, grammar and presentation skills to effectively communicate across all media platforms and with company stakeholders. They are also expected to effectively manage multiple projects in a fast-paced work environment.
项目的结果
Demonstrate knowledge of the core concepts of marketing, management and sales.
Understand the digital marketing disciplines of search engine optimization (SEO) and marketing, 社交媒体营销, 点击付费(PPC), conversion rate optimization, 网络和数字分析, 内容营销, and mobile and email strategies.
Create digital marketing strategies that align with overall business goals.
Demonstrate an understanding of the customer experience in making decisions.
Create webpage and 社交媒体 content that authentically engages customers and encourages influencers.
Identify webpage design elements and content management that exemplify the brand and improve traffic and customer conversion rates.
Develop SEO practices including on-page, 线下, 用户的意图, keyword search and link building to improve the quantity and quality of visitors to a website.
Develop a comprehensive and unified marketing strategy across 社交媒体 platforms that improves key performance indicators (KPIs).
Analyze KPIs, metrics and web analytic tools to measure the success of a digital marketing campaign.
Demonstrate the ability to effectively work with people individually and in teams to achieve goals.
Demonstrate proficiency in communication by 写作 and presenting digital marketing information.
Demonstrate effective use of technology to research, analyze and collaborate in a digital economy.
认证
明尼苏达州 Community and Technical College is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. 教育部.
The Higher Learning Commission
230 South LaSalle Street, Suite 7-500
芝加哥，伊利诺伊州60604-1411
http://www.ncahigherlearningcommission.org
电话:312.263.0456 / 800.621.7440
